Let’s Elevate Hospitality. Together.
A lived brand begins long before the guest arrives.
From brand strategy to staff rituals, from immersive workshops to signature sensory touchpoints, every service is tailored to strengthen your positioning and leave your guests with something to remember.
Ready to see what’s possible?
our clients:
Here is how we can help
More than design. It’s transformation.
From first impression to lasting memory.
We work with boutique hotels, spas and restaurants that want more than a logo, they want to become memorable. Our services combine strategic clarity, guest experience mapping, sensory branding, staff rituals and visual identity into one cohesive ecosystem.
Whether you’re launching a new concept or elevating an established brand, we help you craft an experience that feels luxurious, personal and unforgettable.
Each project is tailored, strategic, and delivered with precision — because hospitality is not a template.
You’re exactly where you need to be.
Ways to Work Together
The Velvet Base
Mini strategy & basic identity
A foundational package designed for small projects or early-stage concepts that need a clear starting point.
What’s included:
Mini brand strategy
✓ Basic positioning
✓ Target audience definition
✓ Communication direction
✓ Overall brand tone
Basic visual identity
✓ Logo design
✓ Selection from 3 initial logo concepts
✓ 2 rounds of revisions
✓ Design success guarantee
✓ Color palette
✓ Typography
Mini brand manual
✓ Simple logo usage rules
✓ Colors and fonts
✓ Basic guidelines for correct use
Outcome:
A simple, coherent brand with a clear direction and minimal rules for consistent use.
The Velvet Launch
Strategy & complete brand identity
A complete branding package designed for hospitality projects that need to be ready to launch with clarity and consistency.
What’s included:
Brand strategy
✓ Positioning
✓ Target audience
✓ Competitor analysis
✓ Brand archetype
✓ USP
✓ Brand direction and messaging
✓ Defined brand tone and voice
Complete visual identity
✓ Logo design
✓ Selection from 3 initial logo concepts
✓ 2 rounds of revisions
✓ Design success guarantee
✓ Color palette
✓ Typography
Brand applications
✓ Brand folder
✓ Letterhead
✓ Business card
✓ Email signature
✓ First 9 essential social media posts (launch-ready visuals)
✓ Brand one-pager (internal use)
Brand guidelines
✓ Clear rules for consistent use
Outcome
A complete brand, clearly positioned and visually defined, ready to be launched and used consistently.
The Velvet Experience
Brand & guest experience architecture
This package is designed for hospitality brands that want more than a visual identity.
It is for projects where brand, space, service, and behavior must work together.
What’s included:
Complete brand strategy and identity
Everything from The Velvet Launch
Guest experience strategy
✓ Guest journey mapping
✓ Key touchpoints definition
✓ Brand moments and rituals
Brand behavior & service alignment
✓ Brand tone in service
✓ Guest interaction principles
✓ Internal brand guidelines
Experience coherence
Alignment between brand, space, communication, and service
What this delivers:
A clear experience framework that connects the brand to how it is lived, including:
✓ Brand experience principles
How the brand should feel across space, service, and communication
✓ Key touchpoint alignment
Guidelines for how the brand shows up in physical space, guest interaction, and messaging
✓ Experience consistency rules
What must stay consistent and what can adapt, depending on context
✓ Internal reference guidelines
A shared reference for owners, managers, designers, and staff, so decisions are aligned
Outcome
A hospitality brand that is not only launched, but lived consistently.
The experience feels intentional, coherent, and recognizable at every touchpoint.
Optional add-ons
Add-ons are available depending on the project’s complexity and stage.
Website concept and design
✓ Complete website design and build
✓ Structure, layout, and visual design aligned with the brand
✓ Responsive website, ready to be used and updated
On-site workshop for staff and management
✓ In-person session focused on brand understanding and application
✓ How the brand should be expressed in service, tone, and guest interaction
✓ Practical alignment between brand strategy and daily operations
Support during launch and early operational phase
✓ Strategic support during the first weeks or months after launch
✓ Clarifications, adjustments, and alignment as the brand is implemented
✓ Focused on consistency, not ongoing management
Marketing strategy (3 or 6 months)
✓ Strategic marketing direction for the first 3 or 6 months after launch
✓ Clear priorities, channels, and messaging focus
✓ Practical guidance for consistent brand communication, not execution
Additional brand materials
✓ Custom brand materials developed for real use cases, such as:
✓ Menus or menu layouts
✓ Signage and on-site materials
✓ Printed or digital brand assets
Defined based on the project’s context and priorities, and always aligned with the established brand system.
“Nothing is impossible. the word itself says ‘I’m Possible!'”– Audrey Hepburn
Let’s turn possibilities into presence.
Choose your next step below.
Let’s Talk
Request an offer
Start shaping your brand journey
Explore Our Work
See how we’ve transformed hospitality brands
→ Download the Essentials Guide
A free tool to elevate your guest experience